事事如意茶礼
大单品包装设计
ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2025.07
CLIENT: 八马茶叶股份有限公司
“Everything goes as you wish” isonic with “Everything goes as you wish”, which continues to use the oriental image and shape the aesthetic value.
The outer box adopts a double-door opening method, not only enhances the user’s product experience, but also implies the meaning of opening the door to receive good fortune. The product name is hidden inside in a more restrained way restoring the classical Chinese aesthetics. The main visual illustration is centered on the Chinese core spirit of “Everything goes as you wish”, and the traditional images such as persimmons ruyi, and auspicious cloud patterns are presented in the form of woodcut, and the product texture is enhanced through the process of hot stamping and embossing
The inside of the box has added product explanation information design, which helps users to understand the quality of tea and tea knowledge more intuitively and in detail. The inner box continues main visual pattern, and uses a more scientific information arrangement design, so that users can distinguish the contents at the first time.
“事事如意”谐音“柿柿如意”,沿用東方意象,塑造美学价值。
外盒采用双开门的开启方式,不仅增强用户的产品体验感,还有开门纳福的寓意。品名以更加内敛的方式藏在内层,还原古典的中式美学。主视觉插图围绕“柿柿如意”的中式内核精神进行具象化表达,将柿子、如意、祥云纹等传统意象图形以版画的形式呈现出来,通过烫金击凸的工艺提升产品质感。
盒内侧增加了产品释义信息设计,帮助用户可以更加直观详细的了解到茶叶品质与茶叶知识。内盒沿用主视觉图案,以更加科学的信息编排设计,让用户能够在第一时间分辨出内容物。