三只松鼠
十二年轮
高端坚果礼盒

ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan / 蔺城
YEAR: 2025.09
CLIENT: 三只松鼠股份有限公司

Tree rings are the art of time. They are both the markers of years and the carriers of the earth’s memory. Three Squirrels’ Twelve-Year-Old Nut Gift Set transforms abstract philosophical thought into a concrete visual language. With tree rings, we pay tribute to time. Within the depths of the tree rings lies exquisite flavor.

Interpreting a high-end nut gift set with Chinese aesthetics, countless tree ring imagery patterns form a scroll painting of time. The main visual illustration, with Chinese aesthetics at its core, transforms the concrete tree ring patterns into a scroll painting of time. The interconnected tree rings are like the earth, like mountains. Different fruit trees contain corresponding fruits, transforming the product spirit of exquisite flavor within the tree rings into a visual language that echoes the theme. Squirrels leap within the tree rings in different poses, paying tribute to time and every user with deliciousness.

年轮是时间的艺术。既是岁月的刻度,又是大地记忆的载体。三只松鼠十二年轮坚果礼,将抽象的哲思转为具象的视觉语言。以年轮,敬时光。年轮深处,自有臻味。

以中式美学诠释高端坚果礼,无数的年轮意象图案,构成时间的山海画卷。主视觉插图以中式美学为内核,将具象的年轮图案幻化为时间的山海图卷。相连而成的年轮,如大地、如山峦。不同的果树内藏着对应的果实,将年轮深处自有臻味的产品精神转为可视化的视觉语言,呼应主题。松鼠们以不同的姿态跃于年轮之中,用美味敬时间敬每一位用户。

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