崂山蓝矿™
瓶装水包装设计
ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
3D RENDERER: YOAN
Illustration: 蔺城
YEAR: 2025.06
CLIENT: 崂山矿泉水股份有限公司
Centennial Brand, Inheriting Good Water – The core of this creative concept revolves around “inheritance”.
Reshaping the Bottle, Prioritizing – The bottle design returns to its origins, seeking a balance between brand culture and commercial aesthetics.
Illustrations – Taking the mountains as a form, it constructs an exclusive visual language the Laoshan Water Source Series. Different products come from different water sources, and the ecological environment of each source is engraved using woodcut techniques and printed on the labels, restoring the beauty of the water sources and conveying the brand concept of ecological good water.
百年品牌 传承好水 – 本次创意的内核围绕“传承”展开。
器型重塑 传承为先 – 器型设计回归本源，在品牌文化与商业美学中寻求平衡。
插图 – 以山为形，构建崂山·水源系的专属视觉语言，不同的产品来自不同的水源地，将每个水源地的生态环境以版画的手法雕刻出来印于标签之上，还原水源地的真实之美，传达出生态好水的品牌理念。
