八马-端阳福瑞
端午粽子礼盒
ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
3D RENDERER: YOAN
Illustration: 吴宗勇
YEAR: 2026.01
CLIENT: 八马茶叶股份有限公司
A gift for the Duanwu Festival, presented in Chinese imperial court aesthetics. Featuring a clean and elegant top-and-bottom box design, it improves production while reducing packaging material costs. The main visual illustration is inspired by the ancient painting “May Boat Racing” from the “Twelve Months of Leisure” scroll. Using modern printmaking, it blends brand culture to recreate a grand celebratory scene of the Dragon Boat Festival’s dragon boat racing.
以中式宫廷美学 敬献端阳佳节礼
采用简洁大气的天地盖盒型，提高生产效率的同时还能降低包材成本
主视觉插图灵感来源于古画<十二月行乐图轴之五月竞舟>以现代版画的艺术手法融合品牌文化，复刻一场盛大的端午节龙舟竞渡的欢庆场景。
