八马-龙马献瑞
端午粽子礼盒
ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
3D RENDERER: YOAN
Illustration: 吴宗勇
YEAR: 2026.01
CLIENT: 八马茶叶股份有限公司
Premium Chinese Tea Oriental Dragon Boat Festival Gift Bama Tea has launched the 2026 Longma Xianrui edition premium organic tea-scentedongzi, presenting a Dragon Boat Festival gift inspired by Chinese imperial aesthetics. Beauty of the Container: Bafang Xianrui – The octagonal gift box design is inspired by the imperial food container, the shihe. Visual Language: Longma Xianrui – From the imperial court to everyday life. The product is empowered by highly aesthetic woodblock print. The horse is the totem language of Bama, and its form is derived from the thousand-year-old bronze art “Galloping Horse Treading on a Flying Swallow”. dragon is the primary totem language of the Chinese nation, and the composition adopts the ancient imperial auspicious pattern “Double Dragons Bringing Prosperity”. The combination of dragon patterns and Bama Tea Fragrance carries traditional charm and brand characteristics.
高端中国茶 东方端午礼
八马茶叶推出2026款龙马献瑞款高端有机茶香粽，以中式宫廷美学敬献端阳佳节礼。
容器之美 八方献瑞 – 八棱形礼盒外观设计灵感来源于传统宫廷盛放食物的容器食盒。
视觉语言 龙马献瑞 – 从宫廷中来，到生活中去。用极具美感的版画艺术为产品赋能，马是八马的图腾语言，马的形态来自千年前的青铜艺术“马踏飞燕”，龙是中华民族的第一图腾语言、构图采用古代宫廷吉祥图案”双龙呈祥”，龙纹和八马茶香的搭配，既有传统韵味又有品牌特色。
